Proof It Works
Case Study: Blazers & Brilliance
Case Snapshots
Client: Blazers & Brilliance
Founder: Leslie Gomez
Services Provided by VA Africa: Strategy, Content Creation, and Digital Marketing Support
Overview: Blazers & Brilliance is a transformative event series designed to empower professionals and entrepreneurs through curated conversations, community, and personal development. VA Africa has supported four editions of the event, enhancing its digital presence and messaging to expand its reach and impact. The most recent edition, held in February 2025, was the "Heart & Hustle" experience, focusing on heart health and self-love.
Our Role
- Provided strategic guidance on messaging, campaign direction, and audience engagement.
- Developed compelling content across social media and email to drive awareness, urgency, and registration.
- Refined the event narrative and positioning to align with timely themes (Heart Health Month, Women's History Month).
- Repurposed previous testimonials and event footage into high-impact promotional assets.
- Created custom captions, hashtags, and graphic text that reflected the brand’s tone and values.
- Advised on content structure for the event landing page and collaborated on digital storytelling angles.
Impact
- Strengthened brand visibility through consistent, human-centered messaging.
- Delivered a cohesive campaign that resonated with both past attendees and new audiences.
- Played a key role in driving engagement and interest for the February edition, contributing to strong attendance and renewed brand momentum.
- Supported the positioning of Blazers & Brilliance as a values-driven, relevant, and empowering experience.
Highlight
We didn’t just promote an event—we helped shape its voice, connect it to real-life health and leadership concerns, and build an authentic digital presence that resonated deeply with its core audience.
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